Built in-house.
powered by
operators who
lived the work.
Chameleon Limited is a fixed-ops analytics and consulting partner for retail auto dealerships and dealer groups. We combine proprietary software with a veteran, boots-on-the-ground team who have lived the work: former technicians, service managers, fixed-ops directors and VPs.
Dynamic team. Boundless curiosity.
Fixed-ops veterans, engineers, and data specialists. When you call, you reach a principal who can answer, not a queue.
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CEO / CO-FOUNDER
Jim Bernasek
27 yrs fixed ops · former Fixed-Ops Director, top-40 auto group
The key to success is to focus on people, not numbers.
Started on the bench as a technician and worked his way up to lead fixed ops for a top-40 automotive group. Trusted advisor to dealerships nationwide.
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CTO
Zach Milleson
18 yrs IT · ex-ESPN data pipeline builder
You either create the automation or you get automated.
Built cloud services that parsed college football data used by ESPN broadcasters. Now turns DMS telemetry into actionable predictions for dealerships.
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VP ENGINEERING
Nick Bird
15+ yrs software · scalable backend services
Data always knows the answer. I make it tell them.
Takes complex, technical problems and turns them into elegant, easy-to-use solutions that drive key business decisions for fixed-ops leaders.
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CFO
Kelsea Bernasek
Accounting + finance · president, T.Jameson Tax Solutions
Time is money. Waste it now and you'll pay for it later.
Certified corporate tax & financial specialist. Brings financial-management rigor to every line of the P&L Chameleon ships.
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VP PARTNERSHIPS
Mike Keene
Partnerships · OEM & dealer-group relations
Great leaders hand out more than directions. They give everyone the tools to read the map and follow their own path.
Builds the partnerships that extend Chameleon's reach across DMS vendors, OEM groups, and the dealer community.
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VP SALES
Josh Paul
Revenue leadership · dealer relations
Extend a hand whether or not you know it will be grasped.
Leads revenue operations with a service-first mindset. Every intro call is a working session, not a sales pitch.
Our team works alongside your people — not above them.
Every member of this team has managed a service drive, read a heat sheet, or coached a tech through a flat month. That on-the-ground experience is how we earn trust fast.
The automotive industry moves quickly. New DMS platforms, changing OEM rules, tighter labor markets. We help you read those shifts in your own data and make the right calls before the quarter closes.
A 30-minute call with the principals, not an SDR.
We'll look at your current reporting, tell you where the holes are, and leave you with a read you can use whether or not we work together.